Partner with known experts in your field Run a marketing strategy that leverages a popular local expert’s existing customers to drive website traffic. The key is to find those whose target audience overlaps your own. For Example, if you provide wedding entertainment and there’s a well-established photography business who regularly works at your events, it would be to both of your advantage to help each other out by referring your clients and customers to each other’s businesses. Neither of you are in direct competition with each other and it benefits both of you. This understanding could be applied in several ways including: • Cross promotion on each other’s websites • Verbal or publicized referrals to aide customers in looking for additional wedding services • Professional business partnerships • Write guest articles for strategic business partnerships that are mutually beneficial. Working together to result in their shared success. • Combined advertising or even bundled deals. • Be sure to always include your website link in the content of your ads.