Never discount or giveaway your products or services Here's what you can do instead The moment you say something is free, the value drops to zero! Discounts are the same as giving your products or services away for free. It lowers the perceived value of what you are offering, and then it's very hard to add that value back. It kills the value of your product. As human beings, we tend to attribute value to things based on how much we pay for them. It’s the reason why many people value a Mercedes more than a Kia. It costs more and, therefore, it’s a better product. When something is free, it doesn’t necessarily mean that it’s bad, but it does mean that we will see less value in it. It’s nearly impossible to get people to pay for a product if they’ve been using it for free. Simply put, if they’re used to getting your product for free and asking them to pay all of a sudden just won’t work. You could also have problems with existing customers. The problem is, your loyal customers that have been paying for your product. Once they see that you’ve suddenly decided to give out a product for free product that they have been paying for, they probably will not be very happy.