Email Marketing Email marketing is an opportunity to communicate directly to your audience through their email. It’s a highly effective content marketing method even with a quick message, you’re likely to achieve significant results. Email marketing is excellent for building audience loyalty. Inform customers to be the first to know about: • the latest website updates • offer exclusive information • personalized offers / deals • new arrivals / products • convert leads to customers To build an email list, provide a form on your website where people can subscribe to your emails. Alongside the form, briefly describe the kind of content you’ll be sending your subscribers. “Email marketing is an essential tool for any business.”