Create YouTube videos around trending topics YouTube is the second- most-visited website in the world! Take advantage of YouTube’s incredible potential by creating videos around trending topics. Do market research and uncover the topics your audience is interested in. Choose an engaging format to present your content, such as a “how to” guide, industry demonstrations, or video tutorial, new brands/products, product reviews and upload it to your business’s YouTube channel. Increase the odds of your target market finding your videos by implementing the following YouTube SEO best practices: • Upload a custom thumbnail that encourages users to click your video • Add video tags to show YouTube which terms are relevant to your content • Use callout boxes, playlists, and end screens to increase video watch time • Write video descriptions that include keywords someone interested in your video would search • Include your website address in the description to divert viewers toward products on your online store “These videos tend to rank high in Google quickly, and everyone who lands on these videos is typically a very targeted customer.”