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MARJORIE PETERSON

Freelance Website Developer
•	Your online presence is a big deal for rankings  •	Your online presence is a big deal for rankings  •	Add your free Google Business listings  •	 •	Add your free Google Business listings  •	 •	More search engine optimization (SEO)  •	More search engine optimization (SEO)  •	Four ways to advertise on Facebook  •	Four ways to advertise on Facebook  •	Your website updates  •	Your website updates  •	The competition is not your enemy  •	The competition is not your enemy  •	Put your website address on everything  •	Put your website address on everything  •	Links & resources  •	Links & resources  •	Title, keywords, and descriptions  •	 •	Title, keywords, and descriptions  •	 •	Things to keep in mind after your website is complete  •	Things to keep in mind after your website is complete 
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Website Owners Guide
Things to keep in mind after your website is complete. 1. Updates & Maintenance: At some point, you will probably want to update your website, or maybe even do a redesign to give it a fresh new look. Send your ideas or consult with me for ideas you haven’t thought about. I’d be happy to help you out to make your website grow with your business. 2. Adding Additional Features: Many times a client will just want a basic website to be found online, but after time goes by you may realize how much more could be added to make it better. Send us your needs and I’ll show you how they can be met by adding new features that you might not have even thought of. 3. Spammers love you: After a website is made the scammers come out to play. You might get all kinds of offers to improve or even pretend that you need to do a renewal to get money out of you. Tricking you into losing your domain name to a reseller or even a competitor. Ignore and delete these emails ASAP. 4. Google Rankings: Remember it can take several months for Google to index a new website to be found in search results. Things do not happen overnight and an established website will get a higher-ranking than a new one, so be patient and be glad that your on you’re way to success. (more info) Continue reading to learn more about SEO (Search Engine Optimization) 5. Title, Keywords, and Description: After you read all of the following tips, and you feel you have done everything you can to improve your SEO and you are still not happy with your website counts, remember the thing is with SEO is that you can always do more. It never really ends. You should however consider changing your website keywords. Keywords are something that you can research and yes there’s a science to it, but you can master it. If you would like to know what your current keywords are (or your competitor’s keywords) I can email them to you. Title, Keywords, and Descriptions Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated. Since you know your business and its terminology better than I do, I like to have you be part of the process in determining your website's title, keywords, and description. This is very important to help search engines direct people to your website. One of the best ways to do this is to look at websites that are similar to yours and see what words they are using. Your page title and description will be what’s seen in search results. By getting high-rankings you will not need to advertise as much because people will find it easy to find you. Page Title - This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. Google typically displays the first 65 characters of a title. Page Description - This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. It is best to keep descriptions between 150 and 160 characters. Keywords - Single words often get more results than 2 word phrases. Keep the words to the most simple words someone would use when searching for a website like yours. Ideally, your keywords should have ten or fifteen words, twenty at the very most. You can do phases, but they should be very obvious ones, For example, if you use "Parks in Sioux Falls" the searched entry would need to be this exact phase. It would be better to use "parks" and "Sioux Falls" instead. Or add "recreational" and "playground" because you are going to get more hits. Also, keep in mind that if you do not use the same keywords in your website content anything you use for keywords will not hold much weight. You have to use the keywords in both locations or they will be almost useless. If you want to learn more about keywords and SEO, I encourage you to Google it, but keep in mind there are a lot of opinions out there, and rules in the online world change often. Your online presence is a BIG DEAL for rankings Search Engines take into account many other factors when they rank your website. One of the best ways is to make sure you are seen EVERYWHERE! You want to have many inbound links to your website from other places online. By setting up accounts in your “business name” with links to your website you look more important. Especially if you are active on those accounts. We know you are busy and this can be overwhelming, so pick a few that work for your business. Be sure to check on them occasionally for messages and to update important contact information or a post here and there when you can. What kind of accounts work well? The best sites are ones that show up in search results to maximize your ranking. Here are a few ideas… Google+ Plus Business Page - Add your business to Google Maps - Add photos to Google Images - Bing Places for Business - Facebook Business Page - YouTube - Pinterest - Ebay or Etsy - industry-related blogs and forums - Instagram just to name a few. (All depending on the type of business you have) the more the better. You will want to include your website address on both your account info and every post to get inbound links to your website. Having lots of business accounts online isn’t just for your fans, but they also aid with higher search engine rankings. DID YOU KNOW? Google Plus Business accounts with current posts and listings are two-times as likely to be considered reputable. TIP: Some places will not allow you to add your website address for the public to view, but there’s a way around this. If they allow you to upload a profile photo or header with your website address on the image you can still share it. Be sure to check if this is ok in their policy or risk account termination. Add your Free Google Business Listings Do these in order… Having a Google Business Listing will add your business information box to the right side of the search window which includes your business name, phone, website, hours, reviews, and more. If your listing is unclaimed, you run the risk of another company (or competitor) hijacking your listing or editing the information in any way they wish. Including submitted their information instead of yours such as their phone number and website address. With a Google Business page, you can upload photos as the owner, and you can reject suggestions for changes and respond to reviews as the owner. 1. Verify your Google Business status. Google your business name and look for the business information box on the right side of your search window. Now look for the words “Suggest an edit” if you see this your business has been claimed by someone with a Google Business account already. (Not good if it’s not you) If you see the words “Own this business?” Click on it and follow the steps to claim your business as your own. (Instructions here) If your business information does not show up on the right side of your search results proceed below to the next steps. 2. Sign up for Google My Business (Instructions here) 3. How do I list my business on Google Maps? (Instructions here) More Search Engine Optimization (SEO) 1. Google Rankings. How long does it take to Rank on Google? 2. 101 Simple tips to increase your website traffic. 3. Why you Don’t Need To Submit Your Website To Search Engines. 4. The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. 10 No-Cost DIY SEO Tactics for Startups 5. I recommend implementing some do it yourself search engine optimization. Do it Yourself Search Engine Optimization. Four Ways to Advertise on Facebook. 1. Facebook Ads: (Sorry, not free) You choose the audiences that see it by location, age, interests, and more. This makes your ads more relevant for the people who see them. 2. Facebook Swap Groups: I get very good results using Facebook Swap Groups. To find a swap group in your area do a Facebook search for “Your town / county / state + swap” Make sure to check each group’s rules, as some do not allow business postings. TIP: If you post too often people tend to scroll right over your posts, and then forgetting about you when they really need you. To eliminate this from happening I joined MANY “swap groups” then I divided them up into four groups which I put into four separate bookmarked folders titled with random dates that correspond with the 1st, 2nd, 3rd, and 4th week of the month. Then I put the dates into my Google Calendar and set notification reminders to post ads each week. This way your only posting to each group once a month. Also since the dates land on different days of the week you will get a different audience according to work schedules and when they see your posts. Also, try try posting at different times of the day for the same reason. Sometimes if a date lands on a Monday or Friday I will post on the weekend instead for more exposure. Add photos to your posts to grab attention! Also keep your customers in mind when you post. If your target customer is “working mom’s” do not post at 10 am. because your post will be buried with other posts by the time they get off work. 3. Business Page: This is a must-have, but truthfully I find that Facebook doesn’t show your posts to very many unless you pay for a post upgrade. Get a Fan Page Here. If you want to make sure your customers see your posts encourage them to subscribe to email updates. (See Mail Chimp above.) 4. Personal profile status updates: Many people like to support local businesses or buy from someone they trust. Why not promote yourself every once in a while. Your website updates Always think about how you can freshen up your website,. New content will help kick you up a notch on search results. Consider new pages and features here as ideas to add words that search engines like. Frequent updates can greatly improve your SEO (Search Engine Optimization) online. The Competition is not your enemy. Seriously. In fact, they can help you!! WHAT! How can that be? Here’s a true story… I have a “friend” who was focused on a disgruntled relationship with a similar business in town. This person watched every move this other business did to “one-up” them. They had to be in every newspaper, fair and show the other one was in. I could go on and on with the conflicts they had with each other and in the end, it only brought hardship at every turn. As the years went on I encouraged them to focus on what they did well instead of what the “other business” was doing. Focus on your differences and not similarities, because it’s what makes you different that makes you special. For example, my “friend’s business” had a reputation of being highly detailed and doing each job so well that it would last many years longer than what is normally expected. On-the-other-hand the “other business” had a reputation for bad workmanship and customer service. He wasn’t friendly and his reputation was going own-hill fast. To counteract these series of events the “sour” business owner advertised and spent enormous amounts of money to get new customers. The interesting thing was that when customers started to contact this shady business they got a bad taste in their mouth and they left to find other businesses who would treat them better. Many would search online and find my “friend’s friendly business” instead because by that time they were in the market to buy and were ready to decide on who was going to get their business. In the end, “my friend” learned from his mistakes and he gained so much success that he was too busy to worry about anyone else even if he had the time. His business grew and he added employees and gained the respect of everyone in the industry. The advertisements of the other business benefited him greatly because of his good-natured and professional service. Do not be the guy this back-fires on. Always be polite and offer exceptional customer service. Customers talk to other people especially when they need to vent about substandard work. Do what you do well, and don’t worry about what the “other guy” is doing. If you keep treating employees and customers well you will go far. If you are known for offering the best widgets around people will come to you. Be the better person and don’t trash-talk the competition. Instead be the one who sends the customer over there when you are out of stock for something and then welcome them back when they return because you are honest and have a respected professional relationship, which is what matters in the end. Don’t copy the competition. Concentrate on what you do well and focus on your own strengths. If you are always looking at what they are doing you will never win. Put your website address on everything! This may seem like a no-brainer, but ALWAYS remember to put your website address on your... Business Cards & Fliers Your business Facebook page (in the About section) Newspaper & Radio Ads Email signatures and other promotional items Your Google Business listing LinkedIn account I often see client’s bran new splashy expensive advertisement out in the public somewhere, with no mention of their website to learn more. If you are going to spend the money on a website (your best employee - see link here) Offer them as many ways as possible to contact you or save your information for when they are ready to be a valuable customer. Links & Resources Always be open to learn from others, consider the opportunities around you and utilize the tools that benefit you. Our Links & Resources page offers all kinds of ideas to inspire you to be your best. Topics Include: Self-marketing, local services, business research, business tools and more. Link
If you are serious about marketing yourself and your business you will never sit around when things are slow. It will benefit your greatly to take time to go through this list and implement as many things as you can. Then go back and review later to make sure you haven’t missed anything. I strongly believe that “The more you put into your business, the more you will get out of it.”
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•	Your online presence is a big deal for rankings  •	Your online presence is a big deal for rankings  •	Add your free Google Business listings  •	 •	Add your free Google Business listings  •	 •	More search engine optimization (SEO)  •	More search engine optimization (SEO)  •	Four ways to advertise on Facebook  •	Four ways to advertise on Facebook  •	Your website updates  •	Your website updates  •	The competition is not your enemy  •	The competition is not your enemy  •	Put your website address on everything  •	Put your website address on everything  •	Links & resources  •	Links & resources  •	Title, keywords, and descriptions  •	 •	Title, keywords, and descriptions  •	 •	After your website is complete  •	After your website is complete 
Website Owners Guide
Next Page
If you are serious about marketing yourself and your business you will never sit around when things are slow. It will benefit your greatly to take time to go through this list and implement as many things as you can. Then go back and review later to make sure you haven’t missed anything. I strongly believe that “The more you put into your business, the more you will get out of it.”
Things to keep in mind after your website is complete. 1. Updates & Maintenance: At some point, you will probably want to update your website, or maybe even do a redesign to give it a fresh new look. Send your ideas or consult with me for ideas you haven’t thought about. I’d be happy to help you out to make your website grow with your business. 2. Adding Additional Features: Many times a client will just want a basic website to be found online, but after time goes by you may realize how much more could be added to make it better. Send us your needs and I’ll show you how they can be met by adding new features that you might not have even thought of. 3. Spammers love you: After a website is made the scammers come out to play. You might get all kinds of offers to improve or even pretend that you need to do a renewal to get money out of you. Tricking you into losing your domain name to a reseller or even a competitor. Ignore and delete these emails ASAP. 4. Google Rankings: Remember it can take several months for Google to index a new website to be found in search results. Things do not happen overnight and an established website will get a higher-ranking than a new one, so be patient and be glad that your on you’re way to success. (more info) Continue reading to learn more about SEO (Search Engine Optimization) 5. Title, Keywords, and Description: After you read all of the following tips, and you feel you have done everything you can to improve your SEO and you are still not happy with your website counts, remember the thing is with SEO is that you can always do more. It never really ends. You should however consider changing your website keywords. Keywords are something that you can research and yes there’s a science to it, but you can master it. If you would like to know what your current keywords are (or your competitor’s keywords) I can email them to you. Title, Keywords, and Descriptions Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated. Since you know your business and its terminology better than I do, I like to have you be part of the process in determining your website's title, keywords, and description. This is very important to help search engines direct people to your website. One of the best ways to do this is to look at websites that are similar to yours and see what words they are using. Your page title and description will be what’s seen in search results. By getting high-rankings you will not need to advertise as much because people will find it easy to find you. Page Title - This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. Google typically displays the first 65 characters of a title. Page Description - This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. It is best to keep descriptions between 150 and 160 characters. Keywords - Single words often get more results than 2 word phrases. Keep the words to the most simple words someone would use when searching for a website like yours. Ideally, your keywords should have ten or fifteen words, twenty at the very most. You can do phases, but they should be very obvious ones, For example, if you use "Parks in Sioux Falls" the searched entry would need to be this exact phase. It would be better to use "parks" and "Sioux Falls" instead. Or add "recreational" and "playground" because you are going to get more hits. Also, keep in mind that if you do not use the same keywords in your website content anything you use for keywords will not hold much weight. You have to use the keywords in both locations or they will be almost useless. If you want to learn more about keywords and SEO, I encourage you to Google it, but keep in mind there are a lot of opinions out there, and rules in the online world change often. Your online presence is a BIG DEAL for rankings Search Engines take into account many other factors when they rank your website. One of the best ways is to make sure you are seen EVERYWHERE! You want to have many inbound links to your website from other places online. By setting up accounts in your “business name” with links to your website you look more important. Especially if you are active on those accounts. We know you are busy and this can be overwhelming, so pick a few that work for your business. Be sure to check on them occasionally for messages and to update important contact information or a post here and there when you can. What kind of accounts work well? The best sites are ones that show up in search results to maximize your ranking. Here are a few ideas… Google+ Plus Business Page - Add your business to Google Maps - Add photos to Google Images - Bing Places for Business - Facebook Business Page - YouTube - Pinterest - Ebay or Etsy - industry-related blogs and forums - Instagram just to name a few. (All depending on the type of business you have) the more the better. You will want to include your website address on both your account info and every post to get inbound links to your website. Having lots of business accounts online isn’t just for your fans, but they also aid with higher search engine rankings. DID YOU KNOW? Google Plus Business accounts with current posts and listings are two-times as likely to be considered reputable. TIP: Some places will not allow you to add your website address for the public to view, but there’s a way around this. If they allow you to upload a profile photo or header with your website address on the image you can still share it. Be sure to check if this is ok in their policy or risk account termination. Add your Free Google Business Listings Do these in order… Having a Google Business Listing will add your business information box to the right side of the search window which includes your business name, phone, website, hours, reviews, and more. If your listing is unclaimed, you run the risk of another company (or competitor) hijacking your listing or editing the information in any way they wish. Including submitted their information instead of yours such as their phone number and website address. With a Google Business page, you can upload photos as the owner, and you can reject suggestions for changes and respond to reviews as the owner. 1. Verify your Google Business status. Google your business name and look for the business information box on the right side of your search window. Now look for the words “Suggest an edit” if you see this your business has been claimed by someone with a Google Business account already. (Not good if it’s not you) If you see the words “Own this business?” Click on it and follow the steps to claim your business as your own. (Instructions here) If your business information does not show up on the right side of your search results proceed below to the next steps. 2. Sign up for Google My Business (Instructions here) 3. How do I list my business on Google Maps? (Instructions here) More Search Engine Optimization (SEO) 1. Google Rankings. How long does it take to Rank on Google? 2. 101 Simple tips to increase your website traffic. 3. Why you Don’t Need To Submit Your Website To Search Engines. 4. The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. 10 No-Cost DIY SEO Tactics for Startups 5. I recommend implementing some do it yourself search engine optimization. Do it Yourself Search Engine Optimization. Four Ways to Advertise on Facebook. 1. Facebook Ads: (Sorry, not free) You choose the audiences that see it by location, age, interests, and more. This makes your ads more relevant for the people who see them. 2. Facebook Swap Groups: I get very good results using Facebook Swap Groups. To find a swap group in your area do a Facebook search for “Your town / county / state + swap” Make sure to check each group’s rules, as some do not allow business postings. TIP: If you post too often people tend to scroll right over your posts, and then forgetting about you when they really need you. To eliminate this from happening I joined MANY “swap groups” then I divided them up into four groups which I put into four separate bookmarked folders titled with random dates that correspond with the 1st, 2nd, 3rd, and 4th week of the month. Then I put the dates into my Google Calendar and set notification reminders to post ads each week. This way your only posting to each group once a month. Also since the dates land on different days of the week you will get a different audience according to work schedules and when they see your posts. Also, try try posting at different times of the day for the same reason. Sometimes if a date lands on a Monday or Friday I will post on the weekend instead for more exposure. Add photos to your posts to grab attention! Also keep your customers in mind when you post. If your target customer is “working mom’s” do not post at 10 am. because your post will be buried with other posts by the time they get off work. 3. Business Page: This is a must-have, but truthfully I find that Facebook doesn’t show your posts to very many unless you pay for a post upgrade. Get a Fan Page Here. If you want to make sure your customers see your posts encourage them to subscribe to email updates. (See Mail Chimp above.) 4. Personal profile status updates: Many people like to support local businesses or buy from someone they trust. Why not promote yourself every once in a while. Your website updates Always think about how you can freshen up your website,. New content will help kick you up a notch on search results. Consider new pages and features here as ideas to add words that search engines like. Frequent updates can greatly improve your SEO (Search Engine Optimization) online. The Competition is not your enemy. Seriously. In fact, they can help you!! WHAT! How can that be? Here’s a true story… I have a “friend” who was focused on a disgruntled relationship with a similar business in town. This person watched every move this other business did to “one- up” them. They had to be in every newspaper, fair and show the other one was in. I could go on and on with the conflicts they had with each other and in the end, it only brought hardship at every turn. As the years went on I encouraged them to focus on what they did well instead of what the “other business” was doing. Focus on your differences and not similarities, because it’s what makes you different that makes you special. For example, my “friend’s business” had a reputation of being highly detailed and doing each job so well that it would last many years longer than what is normally expected. On-the-other-hand the “other business” had a reputation for bad workmanship and customer service. He wasn’t friendly and his reputation was going own-hill fast. To counteract these series of events the “sour” business owner advertised and spent enormous amounts of money to get new customers. The interesting thing was that when customers started to contact this shady business they got a bad taste in their mouth and they left to find other businesses who would treat them better. Many would search online and find my “friend’s friendly business” instead because by that time they were in the market to buy and were ready to decide on who was going to get their business. In the end, “my friend” learned from his mistakes and he gained so much success that he was too busy to worry about anyone else even if he had the time. His business grew and he added employees and gained the respect of everyone in the industry. The advertisements of the other business benefited him greatly because of his good-natured and professional service. Do not be the guy this back-fires on. Always be polite and offer exceptional customer service. Customers talk to other people especially when they need to vent about substandard work. Do what you do well, and don’t worry about what the “other guy” is doing. If you keep treating employees and customers well you will go far. If you are known for offering the best widgets around people will come to you. Be the better person and don’t trash-talk the competition. Instead be the one who sends the customer over there when you are out of stock for something and then welcome them back when they return because you are honest and have a respected professional relationship, which is what matters in the end. Don’t copy the competition. Concentrate on what you do well and focus on your own strengths. If you are always looking at what they are doing you will never win. Put your website address on everything! This may seem like a no-brainer, but ALWAYS remember to put your website address on your... Business Cards & Fliers Your business Facebook page (in the About section) Newspaper & Radio Ads Email signatures and other promotional items Your Google Business listing LinkedIn account I often see client’s bran new splashy expensive advertisement out in the public somewhere, with no mention of their website to learn more. If you are going to spend the money on a website (your best employee - see link here) Offer them as many ways as possible to contact you or save your information for when they are ready to be a valuable customer. Links & Resources Always be open to learn from others, consider the opportunities around you and utilize the tools that benefit you. Our Links & Resources page offers all kinds of ideas to inspire you to be your best. Topics Include: Self-marketing, local services, business research, business tools and more. Link
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